David Murphy



To continue my career as a technologist, with an emphasis on consulting and advising clients to help them achieve the best possible solutions to their business objectives. Through expert use of a diverse range of platforms, I hope to continuously expand my personal knowledge base so that I always remain the "go to" consultant for immediate and correct technical advice.


  1. Steering workshop discussions to help clients fully realise their requirements
  2. Challenging requirements, assumptions and constraints to fully reveal the possibilities of marketing solutions
  3. Helping clients evolve their marketing strategies to the next level
  4. Working alongside clients and getting deep into their business
  5. Conception of creative approaches to complex problems
  6. Creation of both high-level and low-level technical solution documents
  7. Explaining complex technical solutions in as plain english as possible
  8. Custom training and enablement that pertains to the clients solution with the platform; rather than just the platform
  9. Comfort around high-level stakeholders
  10. Breaking technical solutions into discrete work-packages for team development
  11. Effective delegation of tasks for junior team members and offshore developers
  12. Coaching and advice for all team-members
  13. Persistence and perseverence in the face of technical hurdles
  14. Intuitive understanding of data and collecting insights from raw reporting


  1. SME on the following Salesforce Marketing Cloud Applications:
  2. Knowledge and experience in most other Salesforce Marketing Cloud Applications and Integrations (Krux / Heroku / Pardot)
  3. Experience with Segment & Personas
  4. Lots of experience in Pre-sales
  5. Expert knowledge and experience in SFMC Ampscript
  6. Expert knowledge and experience in SFMC Server-Side Javascript
  7. Expert knowledge of SFMC SOAP and RESTful APIs
  8. Expert knowledge with Javascript and JQuery
  9. Expert knowledge and experience with XML and XSLT
  10. Intermediate experience with C++
  11. Unbelievably articulate English, both spoken and written, in a variety of accents
  12. Intermediate knowledge and experience with T-SQL
  13. Knowledge and experience in PLSQL and Netezza SQL query languages
  14. Intermediate professional and hobbyist experience with CSS3, HTML5
  15. Experience with Salesforce Sales Cloud
  16. Experience with Wordpress, OpenCart, PHPBB
  17. Past experience with PHP; building Wordpress templates and customizing PHPBB
  18. Knowledge of mobile-responsive website and email development
  19. Extremely comfortable in Microsoft Office, Google Docs or OpenOffice/LibreOffice
  20. Past experience with Unica and Simplicity CRM and Email Deployment applications


I have delivered, as a lead consultant within the Salesforce Marketing Cloud's Professional Services team, complete marketing solutions for several large enterprise businesses in Australia. In addition I have delivered countless bespoke solutions to address specific business needs for clients from the enterpise level down to medium-sized business customers. At Amicus Digital and then Merkle Australia, as one of the Solution Architects I've worked on a wide range of my client's marketing solutions across many verticals.

Specific clients and examples are available upon request.

Employment History

October 2020 - Present: Tech Lead at Merkle Australia
August 2017 - October 2020: Principal Solution Architect at Amicus Digital / Merkle Australia
March 2016 - August 2017: Solution Architect at Amicus Digital
May 2013 - March 2016: Senior Technology Architect at Salesforce
May 2012 - April 2013: Technology Architect at Exacttarget
November 2011 - April 2012: Technical Specialist at ExactTarget
Februray 2008 - November 2011: Senior Digital Developer at Global Red


I keep myself pretty busy: