David Murphy

Contact

• david@davidmurphy.nu
• +61 423 080 646

Goals

To continue my career as a technologist, with an emphasis on consulting and advising clients to help them achieve the best possible solutions to their business objectives. Through expert use of a diverse range of platforms, I hope to continuously expand my personal knowledge base so that I always remain the "go to" consultant for immediate and correct technical advice.

I've not yet met a platform I couldn't conquer.

Strengths

Technical Skills

• Expert on Salesforce Marketing Cloud. 13 years now, I am getting old
• Experience in most Salesforce Products and lots of other SaaS products
• Experience with PaaS products, but not my focus and am always learning
• Lots of experience with data and reporting
• Experience building custom Journey Builder Activities
• Comfortable and familiar with SFMC APIs and pretty much any other product with an API
• Within Salesforce Marketing Cloud: SQL, Ampscript, SSJS, GTL, SOQL, HTML, JavaScript, CSS etc
• Within Salesforce Marketing Cloud: Email Studio, Content Builder, Contact Builder, Automation Studio, Journey Builder, MobilePush, MobileConnect, CloudPages, Einstein, Personalisation
• C++, Python, PHP, lots of SQL flavours, NodeJS, React, NextJS, GAE, OpenGL, GLSL, CUDA

Soft Skills

• Workshops, requirement gathering, and setting expectations
• Understanding the needs and wants of varying customer stakeholders and finding a middle ground to proceed
• Explaining complex technical solutions in plain english, translating between the marketing and technology teams
• Creation of both high-level and low-level technical solution documents
• Training and enablement on platforms and solutions
• Comfort around high-level stakeholders
• Breaking technical solutions into discrete work-packages for team development
• Delegation of tasks for junior team members and offshore developers
• Coaching and mentoring for all team-members
• Persistence and perseverence in the face of technical hurdles

Work History

CDP Lead at Merkle Australia
June 2022 - Present

With the launch of Salesforce CDP / Data Cloud, growing interest in CDPs within the industry, and my previous experience with Segment CDP and Marketing Cloud Personalisation, I was moved into a new role of CDP lead.

Key Responsibilities:

• Research, Testing, and Upskilling in CDP and terminology, focusing primarily on Salesforce Data Cloud and Marketing Cloud Personalisation
• Presales point of call for technical discussions and demonstrations
• Running workshops with customer stakeholders to unpick their requirements and set expectations of the implementation
• Solution design and documentation of implementations
• Engaging and working with all levels of customer stakeholders, from C-suite signoff in presales to delivery of solution
• Hands on technical implementation
• Running Walkthroughs / Handover / Training with customer stakeholders on the implementation and product
• Focus on upskilling and educating the internal team on the use and implementation of Salesforce Data Cloud and Marketing Cloud Personalisation

Tech Lead at Merkle Australia
October 2020 - June 2022

After Amicus Digital was incorporated into the rest of Merkle's organisation, my title changed though my responsibilities remained much the same.

Principal Solution Architect at Amicus Digital / Merkle Australia
August 2017 - October 2020

Having spent years becoming an expert on Marketing Cloud, I left the professional services team at Salesforce and joined Amicus Digital. They were a small botique professional services agency focusing on Salesforce Marketing Cloud, and were the first such agency in Australia. I came onboard as a Principal Solution Architect (employee #5), though in a small agency environment titles don't mean much.

Key Responsibilities:

• Providing technical experise and solution consulting within a presales environment, understanding a business and using previous experience to bring them on board to our proposed solution
• Responding to technical RFPs and backing these responses during interogation
• Running workshops and gathering solution requirements
• Running marketing strategy workshops to unpick a customer's marketing objectives and goals, and help achieve them through technical solutions
• Acting as an intermediary between a customer's technical/data team and the customers marketing team; providing solution documentation to both
• Solution design and documentation, involving customer's existing technical stack and limitations
• Implementation lead for build of all solutions, very hands on
• Technical coaching and mentoring for the implementation team
• Project Management within Agile or Waterfall or a god-forsaken mishmash of the two depending on the customer and project

Clients

I have delivered, as a lead consultant within the Salesforce Marketing Cloud's Professional Services team, complete marketing solutions for several large enterprise businesses in Australia. In addition I have delivered countless bespoke solutions to address specific business needs for clients from the enterpise level down to medium-sized business customers.

At Amicus Digital and then Merkle Australia, as one of the key Solution Architects, I've worked on a wide range of my client's marketing solutions across many verticals, both large and small. I've also gained a lot of experience in many different Marketing SaaS platforms.

Some of the brands I've delivered solutions for: P&N Bank, Macquarie Bank, MLC Life, Crown Casino, IOOF / Insignia, Citi, Westpac, Woolworths, Hertz, Honda, RM Williams, Sony Australia, Domain.com.au, News Limited, MJ Bale, Pretty Girl Fashion Group, Open Colleges, Laureate, University of Technology Sydney, Sydney University, Amaysim, Australia Post, BBQs Galore, Choice, CoreLogic, CrystalBrook, Decathlon, Ardent Leisure, Funlab, Hanes / Bonds, Myer, David Jones, Village Roadshow, SBS, ABC

Employment History

June 2022 - Present: CDP Lead at Merkle Australia
October 2020 - June 2022: Tech Lead at Merkle Australia
August 2017 - October 2020: Principal Solution Architect at Amicus Digital / Merkle Australia
March 2016 - August 2017: Solution Architect at Amicus Digital
May 2013 - March 2016: Senior Technology Architect at Salesforce
May 2012 - April 2013: Technology Architect at Exacttarget
November 2011 - April 2012: Technical Specialist at ExactTarget
Februray 2008 - November 2011: Senior Digital Developer at Global Red

Personal

I keep myself pretty busy:

• I am the Dungeon Master of a long-running Play by Post Dungeons & Dragons 3.5e game on my dedicated website https://svartalfheim.org
• I am the webmaster of IndieGameDev and OpenGLReference.com
• As learning exercises, I've coded a bunch of libraries in C++ (mostly to do with Game Programming:
  1. ZIP Library
  2. PNG Library
  3. Memory Management Library
  4. Entity Component System library (focusing on data locality)
  5. Bunch of algoritms, like A*
  6. GOAP Library
• I've made a couple websites using NextJS for shits and giggles (you can see one here https://atlas-l6yetfjc2q-ts.a.run.app)
• I have written two short stories and four novels, under my super secret pen name D.G. Redd
• I've been steadily working through the machines at HackTheBox, it's quite a lot of fun.
• I have 3 kids, dog, cat, and a roomba to herd them all
• I enjoy some video games. You won't beat me in Counterstrike. I'm max rank in Battlefield 2, 2142, and 4. I've logged more hours in Hearts of Iron series than any other games. Plus I'm not above both Western and Japanese RPGs. Silent Hill 2 is the perfect video game, debate me.
• I bought a PS3 just for MGS4 and all the drama